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2/15/2023 - Pinellas Update: Not Just the Trop
Wednesday, February 15, 2023, 6:00 PM - 8:00 PM EDT
Category: Events

Let's warm up the year with a presentation by Rodney Riley, John Daou, Graham Tyrell,
 and our moderator, Lauren Campbell. Get excited to meet them all on February 15th at University Club of Tampa for the "Pinellas
 Update: Not Just the Trop". Join us for dinner, drinks, as well as great opportunities to network with other professionals. 

 REIC is proud to present...

Lauren Campbell (moderator), Principal, Lauren Marie Campbell LLC

"As an sole owner/broker, I provide clients with curated, on-demand brokerage and development assistance. I collaborate with investors, land holders and developers to take their projects from acquisition to stabilization – often working on ground up projects as well as adaptive re-use and redevelopment opportunities. 

I have worked alongside owners and developers for almost a decade, as an analyst and investment sales specialist and later as the head of real estate for a local equity firm. Merging my expertise in data and economic trend analysis with my passion for urban planning and place-making, I work closely with clients to develop a comprehensive strategy for their portfolio, focusing efforts on emerging opportunities and creating projects that are anchored in the experiential and the novel. My background has given me the experience to understand what promotes a sense of place and how one can drive people to an area through content- both digital and physical.


I am active in the community and have been involved in numerous volunteer, charity and political organizations and committees. I am currently a member of various professional organizations, including REIC, CREW, & ULI where I was most recently the past chair for WLI."


Rodney A. Riley, Principal, CEO

"My career is marked by innovation and creativity in marketing and investment strategies and an understanding of financing alternatives and tax implications. I continually demonstrate an ability to evaluate property value and market trends to ensure project feasibility, reduce risk, and maximize investment return. I optimize the utilization of commercial and residential properties. Having a steady hand, focus and creativity are hallmarks of my career.

Key accomplishments include:

- Leading companies and assets successfully through five economic downturns.

- Heading acquisitions, construction, development and investment strategies with national and global reach for organizations such as:

- Tishman Speyer Properties

- Westinghouse Communities (Coral Ridge Properties)

- ITT Community Development

- NTS Development

I have executive experience in all facets of the real estate industry, focused on development and redevelopment of suburban and CBD properties in multiple asset classes. My experience includes full profit and loss responsibilities. I like to say my experience ranges from “trees to keys” because I operate anywhere there is opportunity."



 Graham Tyrell,  SVP, Multifamily Development, Kettler

Graham Tyrrell is Senior Vice President of Multifamily Development for Kettler and head of Kettler’s Florida office. During a 27-year career in multifamily housing, Mr. Tyrrell has developed over 30 projects in six states and the District of Columbia.  Prior to joining Kettler, Mr. Tyrrell was Vice President at Archstone where he was responsible for notable multi-family projects, such as Avalon First and M, 100 K Street and Avalon Arlington North.

Mr. Tyrrell joined Kettler in 2013 and is currently overseeing development in Florida and other Southeast markets, including the entitlement of the 6MM SF Gas Worx mixed-use development in the historic Ybor City neighborhood of Tampa.

In his time at Kettler, Mr. Tyrrell has successfully managed a number other large, mixed-use developments and led development for several award-winning communities, most notably:  

  • Market Terminal, Washington DC – 1.4MM SF PUD in the Union Market district of Washington DC with 550 apartments and 225,000 SF office building in the first phase, together with a new public plaza.

  • The Mile, Tysons, VA – 3MM SF master plan to redevelop a suburban office park in Tysons, VA to approximately 3,000 units, office, retail and a five-acre signature park.

  • Reed Row – 132-unit boutique apartment building in the Adams Morgan neighborhood of Washington, DC.  National Apartment Association Excellence Award 2018.

  • Highgate at the Mile – 395-unit apartment building in Tysons, Virginia. AIA Design Excellence Award 2020.

Mr. Tyrrell earned a BSc (Hons) in Property Valuation and Finance from The City University, London, UK and a Masters in Estate Management from Birmingham City University, Birmingham, UK. He is currently a Full Member of the Urban Land Institute (ULI) and on the Executive Board of ULI Tampa Bay. He has previously served as a Board Member of the NoMa Business Improvement District in Washington DC, the City of Charlotte Historic District Commission and participated in various ULI Product Councils.


 Jon Daou, Director, Eastman Equity Partners

In just five years, Jonathan Daou has made St. Pete home and changed the course of its development forever. Daou is the co-founder of Eastman Equity. After 20 years in New York City, St. Pete caught Daou's eye around 2010. He moved a few years later for a change of pace, for the Saturday Morning Market - and for the beaches, of course. Daou now owns a majority of the storefronts in St. Pete's famed EDGE district, as well as a few major 4th St. developments, like the former North Ward school turned Grand Hacienda project, completed in early 2018. Now, Daou is turning his full attention to the EDGE district. The potential he sees is more than hip shops and edgy restaurants. He's looking to make St. Pete a walk-able, pedestrian-friendly mecca that creates jobs and fundamentally changes the city for the better.


Contact: Jade Gooding, [email protected]